Posted By hazelsawyer on February 11, 2012
Carving out a significant online presence requires patience and a little investment, however a fair amount of skill is required too if your company or organisation wants to gain maximum exposure.
Whenever an online marketing campaign to attract business is mentioned, there are certain terms commonly associated with trying to capture an audience: Pay per click (PPC) management and AdWords management are vitally important to creating a successful internet marketing campaign.
PPC advertising?s ultimate goal is to help your business stand out from its competitors and gets found in the internet minefield.
The pay per click (also known as cost per click) advertising model works by placing relevant adverts associated with certain keywords on search engine results pages (SERP) or other content sites.
Typically, the adverts you will find will be placed using the Google AdWords, Yahoo! or Microsoft adCenter search marketing systems although content hosts can also choose to place relevant adverts on their sites under the guise of ?sponsored ads? or ?sponsored links?.
Search engines and other content sites who advertise benefits businesses when web users click on a hosted link through to a company?s website.
Both advertisers and their hosts stand to benefit financially from the interest shown in their particular sites, forming the platform that ensures PPC advertising is viable.
A customer?s interest is noted and ranked accordingly once they click through to a site from one of the adverts that has been placed.
If you want to draw in more potential customers, seek out the skills of an expert company who understand the intricacies of the PPC model and how campaigns are best managed.
No matter if you?re experienced at running PPC advertising campaigns or if it is your first time, speak to the experts to find a solution tailored to your own business needs.
Achieving a high Quality Score
Both Google and Microsoft have Quality Score parameters that determine the relevance and effectiveness of keyword specific adverts and the sites they link to.
Alongside other competitors, they also have automated systems to combat misuse and fraudulent activity.
Simply stuffing keywords into an article is not likely to bring success.
Original and relevant content will always stand a better chance of reaching the top of the SERP.
Achieving a decent Quality Score is something a bespoke online advertising agency can help your business strive for through their detailed understanding of how search-engines rank the sites they are prepared to put in the spotlight.
The largest networks such as Google AdWords use a bid-based model where sometimes customers who pay the highest amount will see their advertisements achieve the greatest prominence and show up first.
It?s important not to discount the merits of a high Quality Score though as achieving one can ensure a site that may have submitted a lower bid can still rise above others.
The specific ranking methodologies of the major networks largely remain a secret.
There are known variables, however, including the quality of a site?s landing page and whether it contains original content with a relevant keyword, besides the navigability of a site.
PPC customers want to see visible financial returns, gauged by the number of people that land on their website?s pages and stay there. The effective management of pay per click and AdWords campaigns is crucial to attracting this type of custom.
Experts in this field can help effectively convey your company?s message through a structured PPC campaign, copywriting services and by spreading the word on social media sites.
Enlisting the quality services of the professionals for pay per click and AdWords management will guarantee your business gets a better return on its investment besides the advantage of being portrayed as a trusted source that a wide audience can engage with.
KPI Business Services are the experts when it comes to online search-engine optimised copywriting and marketing. Offering a wide range of services, including managed PPC campaigns, KPI combine a professional yet personal approach that offers real value for money.
Pay per click management
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